SERVICE

SOUTH CHINA MORNING POST

Media planning and buying
LEAD NURTURING

CHALLENGE

Develop a digital marketing plan & implement a digital strategy in line with business strategy to achieve an agreed set of online goals and objectives for the following year

SOLUTION

Social Media Strategy and Plan - China Biz

Content Topics, ideas and editorial calendar

Social media post copywriting and design

Scheduling social media posts and managing campaigns

Monitoring, engaging and reporting


RESULT

  • Increase in total rech by 348%
  • Around 5 – 10 engagements on each post, average engagement rate of 6.2%
  • 4.7% CTR to SCMP website

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