In digital marketing, there are three pillars. They are as follows: 1. User-Journey The user journey is the first pillar of digital marketing. The customer’s encounter and interaction with your brand across all digital and non-digital channels shape emotions and impressions of your brand. It usually begins with awareness and finishes with the purchase or advocacy (loyalty) stage. 2. Digital Channels Digital marketing channels are the second pillar of digital marketing. A marketing channel is a means that businesses employ to engage with customers or convey messages. Digital channels are outlets for your customers to learn about your business and what it offers in digital marketing. This is where your users (traffic) originate from. 3. Content creatives Content creatives are the third pillar of digital marketing. Your brand creates and markets content in visual visuals, text, and videos that your customers interact with and digest. The following are examples of creatives: Advertisement banners Advertisements on video Advertisements in text format While content can be found in the following formats: Articles for the blog Videos that explain things Infographics
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